Commercial Law, 2016 Bar — Question IV

ESSAY

X's “MINI-ME” burgers are bestsellers in the country. Its “MINI-ME” logo, which bears the color blue, is a registered mark and has been so since the year 2010. Y, a competitor of X, has her own burger which she named “ME-TOO” and her logo thereon is printed in bluish-green. When X sued Y for trademark infringement, the trial court ruled in favor of the plaintiff by applying the Holistic Test. The court held that Y infringed on X's mark since the dissimilarities between the two marks are too trifling and frivolous such that Y's “ME-TOO,” when compared to X's “MINI-ME,” will likely cause confusion among consumers. Is the application of the Holistic Test correct?

You can write freely without an account. Sign in to reveal the suggested answer and track your progress.